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A former student of Coventry University and the Royal College of Art, and with
many years experience on advanced design, Andrew Sheffield takes time
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David Beasley - Interview
In this short interview with David Beasley, an RCA graduate and currently a
Pininfarina designer, we take a look at what motivates him, as well as what he
thinks it takes to become a successful car designer.
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CAPTURE THE EMOTION - Design Competition
Sponsored by www.designsketching.com
In collaboration with,
CarDesign page and
CAPTURE THE EMOTION (DESIGN COMPETITION) - Are you interested in design
sketching? Can you capture the essence of words & phrases in a sketch? Well,
CarDesign facebook page, the authors of Learning Curves, DesignerTechniques and Sketch A
teamed together, and are launching a new sketch competition for students
entitled ‘Capture The Emotion’.
Together we have put together a competition with
some impressive prizes. As well as signed copies of Learning Curves, the lucky
Grand Prize winner will also receive a Wacom Intuos Pro. As if this is not
enough however, the first placed winner will also receive the fantastic
opportunity to send their folio to Kristofer Hansen, Chief of Design at Scania
AB, for personal feedback, suggestions and guidance.
The idea behind the competition is simple. As a designer your job involves more
than simply designing objects that are functional. Your designs must be able to
talk to the user! They must be able to convey emotion. For many objects this is
obvious. What is a Ferrari after all if not a mobile piece of sculpture
describing speed and desire. It is perhaps less obvious for more everyday pieces
of design though. Whilst it may be less obvious, it is however still very relevant.
Your job as a designer is to use all your skills to help your designs
communicate with the user. The appearance of every object tells a story. Your
job is to help make sure its the right story!
So, with that out of the way, what have we got in mind for our new competition.
Its pretty simple really. The competition is 8 weeks long, and each week there
will be a different keyword. All you have to do is design a Heavy Goods Vehicle that captures
the essence of that keyword. Each week a winner will be chosen, and at the end
of the 8 weeks, one of these winners will be chosen to be the overall grand
prize winner. So simple!
As with any competition, the details are
important, so if you want to be sure of having a chance to win some of the prizes, read on!
Using one of the two package drawings (simply
choose the one you like best) which are available to download in the PDF below, or on the
facebook page, you must design a Heavy Goods Vehicle that through its appearance
captures and communicates the emotion of the relevant weeks keyword. These
keywords will be published at the start of each week of the competition on the
facebook page. It really is that simple!
The keyword for the 16th - 22nd
September is "New"
To submit your entry, you must post a single 2000px by 1200px image to the wall
CarDesign facebook page. See below for the very important details
about what your entry must contain.
Submitting your entries in time
is very important. No entry submitted after the set deadline dates can be
considered for a prize! Your submission must follow these simple rules.
A. Each entry must be submitted using a single image of dimensions
2000px by 1200px. This single image must contain the following
B. Each entry must contain a side view of
your design sketched over the attached vehicle package.
C. Each entry must contain a view of your own
choice of your design.
This is of course the key view. This is the one where you are free to show your
design as you wish. A front three quarter view will probably be the safest choice, but its
up to you.
D. The keyword your design is based around.
E. Your entries must be posted to the
facebook page newsfeed before the deadline each relevant week. The exact dates and keywords will be posted on the CarDesign
Downloadable Package Drawing
Vehicle package PDF -
CarDesign facebook page and find it there
The PDF image contains a choice of two simple side
view package drawings. Each drawing shows the mechanical elements that your
design must incorporate. Each of these mechanical elements are fixed and should
not be moved. The package drawings also define the maximum size boundaries of
your design. Your design must not go outside of these boundaries. You are free
to choose which of the package drawings you wish to use.
A copy of Learning Curves.
- A Sketch-a-Day T-Shirt
Entry into the competition final with the possibility of winning the Grand Prize
Author signed copy of
Wacom Intuos Pro
Portfolio review by Kristofer Hansen (Head of Design, Scania AB)
Kristofer Hansen - Head of Design, Scania Trucks AB
Shaun A Hutchinson -
Editor of CarDesign page
Allan Macdonald - Editor of DesignerTechniques, Author of
Klara Sjölen - Author of
Learning Curves, Author of Design Sketching
- By entering this competition you must have read all of
the rules and agree to them fully.
- By entering you agree to let our prize sponsors use for their own
promotional purposes any submitted work.
- Any work you submit must be your own, DesignerTechniques is not
responsible for any copyright infringements on your part.
- The editors decision in the judging of the competition is final, and no
correspondence shall be entered into in this regard.
DesignerTechniques is not responsible for the content of external internet
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