Capture the Emotion - Week 2 winner

CAPTURE THE EMOTION - Week 2 winner
Sponsored by www.designsketching.com

In collaboration with, CarDesign page and Sketch-A-Day

Well, first of all, many thanks to all those who are taking part in our Capture the Emotion competition! The job of judging and choosing a winner after our second week of competition is not getting any easier. We hoped the word Liquid would provide you all with many possible avenues of design to explore, and we were not disappointed! You gave us all plenty to think about. As always however, a winner must be chosen. So, congratulations to Elmaz Chikurtez!

In our second week of competition we were pleased to note that most of the entrants had began to take more care over the packaging requirements of the brief. This made judging easier in many ways, as we did not have to rule out designs that were otherwise very successful. It of course also made judging a lot harder! There were simply more good designs to choose between!

In the end however we made our choice due to a pair of reasons. As inspiration Elmaz had chosen the image of a squid, as well as various images of water splashes to steer his design. The judges felt that he had captured the spirit and feeling of both these very well. One of the judges felt that his design simply looked like a splash of water, much as some of his reference images. Whilst another pointed out that he had also captured rather well the almost alien animalistic expression of the squid. It was also noted by the judges that the rendering style employed by Elmaz helped him convey the sense of Liquid in his design, with the well done reflections, again inspired by his water reference images. All in all, the judges simply felt that the word Liquid, and the design from Elmaz fit together very well.

The design from Juan was another design where the form fit the keyword very well. It was a very close choice between his design and that from Elmaz. The judges were impressed by the simple and logical interpretation of the keyword, and the way the "waves" were integrated into the natural layout of the truck form by focusing them on the front axle. Juan also used a successful rendering technique, showing the reflections in the wave surfaces very well. In the end however the judges had to make a choice, and put Juan as the first of our commended designs. It was felt that whilst conveying the idea of a wave very well, the design as a whole had a slightly rigid feeling that did not exactly suit the keyword liquid. It was certainly a close run decision however, and all the judges wanted to congratulate Juan on a fun, well presented, piece of design.

Another entry that the judges felt had captured a sense of fluidity with the surfacing of the design was that of Ilja. His design gave a nice sense of movement, and again was presented to a high standard. The rendering style capturing the essence of the design well. The judges did question however whether this sense of fluidity in the design really captured the word Liquid. One of the judges pointed out that in this design the sense of fluid movement perhaps felt more suited to air. This came in no small part from the yellow surfacing on the side of the vehicle feeling like a flag fluttering in the wind. It was non the less a good entry, and the judges also wanted to commend Ilja on the creative way he had illustrated the package drawing.

Sebastians entry took a slightly more literal approach to the design brief. Whilst the surfacing of the vehicle did a good job of conveying a smooth and flowing form that suited the keyword well, it was his use of details within the design that really made his entry stand out. Using the lamps to create a feeling of water drops and splashes on the surface of the vehicle, was a fresh and successful approach. The judges also noted the bulbous cabin, fin-like features on the side of the vehicle, and a cute little mouth up front which reminded of a marine animal. Whilst the visual linkages between the keyword and the design was there to be found, in the end the judges felt they were not as obvious as in the winning design this week.

The entry from Harish took yet another approach to capturing the keyword. The judges thought it was a fun project with the bubbly cabin area portraying the idea of a liquid well, the wave forms on the side of the vehicle helped create a convincing fluid effect. The weaving of lines around the chassis served well to express dynamic dramatic forms that one judge said 'reminded him of an angry sea' but the ‘X’ frame and the button at the front of the vehicle served the design less well in terms of interpreting the keyword ‘liquid’. One judge also made a small but interesting comment. Harish has an obviously accomplished sketch and rendering ability, so it was a pity that his key view was so small within the presentation page.

The Mercedes branded entry from Max was one that the judges liked, but felt could have achieved more. The fluid ripples on the side of the vehicle interpreted the keyword well. But the lower part of the design aesthetically has the appearance of a solid beveled object rather than a fluid free-flowing shape that the keyword ‘liquid’ implies. Some of the development sketches did have more fluid forms so the design could have been directed in more desirable route in terms of capturing the emotion of ‘liquid’. Overall though, it was a well presented entry and deserving of a commendation.

Another entry that the judges felt showed a lot of potential, but was perhaps not the full way home, was the design from Finn Yonkers. The judges liked the large exaggerated curves around the top of the cabin as well as the treatment of the lower portion of the front of the truck. The design also showed a lot of energy, and the power of the ocean could be easily felt within the styling. The judges did however comment that it would have been nice to see this design take some steps further to clean up the sketch and render the truck so the full extent of the surface development could be appreciated.

The judges also wanted to praise the entry from Lukasz, for being one of the few to take advantage of asymmetry within his design. The asymmetrical forms worked excellently to sell the idea of liquid as an organic material. Certainly, much of the time liquids are not symmetrical in surface formation. The judges did note that it was surprising that this was the only overtly asymmetrical design. In this design it worked well, and invoked the feeling of water swirling around in pools and eddies. The droplet rings were also a great touch on the side of the cabin. Overall it was a really well focused effort that fully deserved commendation.

The entry from Wojciech was another design commended by the judges for his efforts in this stage of the competition. The judges noted a few interesting points about the surface formation on the side of the vehicle that ranged from there similarity to of a fish and the flowing lines of the cabin. However the judges thought that a contextual picture or two would have been useful, helping the viewer understand the design better.

Tobias Benedini's entry also caught the attention of the judges with an strong presentation of his design. The judges thought that the rounded bubble shaped cabin was appropriately linked to the keyword 'liquid' and the features at the front of the truck reminded them of various marine forms from flat corals to fins. The rather metallic looking feature that ran down the centre of the truck did prove to be a point of query for some of the judges as the linkage between it and the keyword wasn't apparent, but overall the judging panel thought that this was a nice submission from Tobias.We definitely look forward to seeing more from him during the remaining keywords.

So, with the week two judging complete, and the deadline for the week three keyword nearly upon us, all the judges wanted to say thank you to all who have entered so far. We also wanted to point out that there are a great many more of your designs that we would like to mention! The quality, and range of ideas has been truly impressive. We certainly look forward to seeing more from you all with the next six keywords!

For those who may be finding out about the competition for the first time and are considering joining in. Please remember though to read up on the submission guidelines that can be seen below. And as always good luck, and enjoy the sketching!

Submission Guidelines

Submitting your entries in time is very important. No entry submitted after the set deadline dates can be considered for a prize! Your submission must follow these simple rules.

A. Each entry must be submitted using a single image of dimensions 2000px by 1200px. This single image must contain the following

B. Each entry must contain a side view of your design sketched over the attached vehicle package.

C. Each entry must contain a view of your own choice of your design. This is of course the key view. This is the one where you are free to show your design as you wish. A front three quarter view will probably be the safest choice, but its up to you.

D. The keyword your design is based around.

E. Your entries must be posted to the CarDesign facebook page newsfeed before the deadline each relevant week. The exact dates and keywords will be posted on the CarDesign facebook page.

Downloadable Package Drawing

Vehicle package PDF - DOWNLOAD HERE or visit CarDesign facebook page and find it there

The PDF image contains a choice of two simple side view package drawings. Each drawing shows the mechanical elements that your design must include. These mechanical elements are fixed and should not be moved. The package drawings also define the maximum size boundaries of your design which you must not go outside of. You are free to choose which of the package drawings you wish to use.

So, head over to CarDesign page on Facebook to find out what the current keyword is, sharpen your sketching pencils and get creative!

DesignerTechniques is not responsible for the content of external internet sites.