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CAPTURE THE EMOTION -
Week 3 winner
Sponsored by www.designsketching.com
In collaboration with, CarDesign page and Sketch-A-Day
Just as we had hoped, the keyword Electric seemed to offer to a whole range of possible design routes. The range of ideas we had to evaluate and choose between kept the judges very busy this week. We were also pleased to notice that more of the entrants really start to get to grips with the truck aesthetics, whilst managing to remain perfectly within package. As mentioned though, this has made the judging difficult, and this week we had a lot of discussions over two designs in particular. Both had taken completely different routes to the ultimate objective, capturing the emotion of the word electric. As is the way of these things however, a winner does have to be chosen, and choose we did. So, congratulations go to Finn Yonkers.
The goal of the design brief was to ask the designers to try to capture the feeling and emotion of the week’s given keyword. Whether the designer actually achieves this is of course open to a lot of interpretation! So, as judges, one of the ways we try to understand if a design has achieved this is to ask someone who is completely unfamiliar with the design brief to look at the entry and describe it. What does it make them feel? What does it remind them of? If the answer to these questions zero in around our keyword, then we know we are onto a possible winner. It was this process that helped settle us on choosing the design from Finn. When discussing his work, time and again the words energy and electric came up. One of the judges viewing the work actually described how they could almost hear the design crackle and pop. The judges simply felt that Finn’s design captured the aesthetics and emotion of the keyword extremely well. With fragmented panels and gaps that resembled lightening flashed Finn’s design seemed to literally looked like it was ‘made from pure electrical energy’ commented one judge. Overall we thought that this was an excellent presentation and the potential that Finn showed in his ‘liquid’ keyword submission was realized in this submission.
The first of our commended designers, Martin Engberg, came very close to taking the top spot in this ‘Electric’ theme of the competition. The judges felt that this design interpreted the feeling of an electric object very well by taking inspiration from an electrical cooling device. However, one telling comment was "it looks like it is made from conventional stuff where as the winning design looked like it is actually made of pure electrical energy". But with that said it was a very close call that evoked heavy conversation as the judges sought the opinions of other professional designers. So we’d like to congratulate Martin as the top commended designer in this theme of the competition, a great presentation and a brilliant idea, well done. We look forward to seeing much more from Martin in the continuing weeks.
Stoianov Sebastian was commended for his creativity and awesome presentation in this week’s Electric theme. The judges thought his use of a shaver to influence the shape of the truck was good. From the turbine intakes, to the highly original look of the front end of the truck we thought that this design was without a doubt worth a commendation. The judges also wanted to again congratulate Sebastian on his impressive sketch and illustration skills. All that is required for a top spot placement is just for his designs to "click" just right with one of the keywords.
Konrad Cholewka’s entry looked to be influenced by the recent movie remake about the electronic world of Tron , taking cues such as the light bars and augmenting them onto his design. This futuristic entry was commended for making use of relevant contemporary cultural ‘things’ to communicate the keyword Electric. As a piece of automotive sculpture it worked well. The floating cab, suspended on “wings” reaching down in to the chassis impressed the truck designer judges. It was felt however, that although the design should be commended, it simply borrowed too heavily from the Tron aesthetic to be considered for the week’s top spot.
Bryan Day's military looking truck was an interesting entry. The side view and the key-view didn’t match, implying that the design still required further development to resolve it into a single design. However the judges liked the shapes at the front of the design, where like some other entries, a conventional air intake was replaced with a form that illuminated, also suggesting an electric power source behind the badge. Some nice conceptual thoughts were evident here, but perhaps just a little more refinement of the themes was needed.
The inspiration that Tobias chose to help influence his electric themed design was well chosen. The circuit board aesthetic is instantly recognizable as "electrical", and one that offers a lot of design possibilities. The judges wanted to commend Tobias on an interesting design, but wanted to say that they felt that this was an idea that could have been taken much further. The circuit board has a wealth of interesting patterns, shapes and aesthetic cues that could have been used. In the final design however, the circuitry graphics felt slightly tacked on.
Hermann Seitz’s design reminded the judges of a mean looking machine. With no traditional air intake for cooling of a combustion engine this design like it is powered by electric. The character of the design also slightly resembled a humanoid or robot, so we look forward to Hermann’s entry to the up and coming ‘Humanoid’ keyword. Some great sketch work here from Hermann, over all a well presented entry.
The judges commended Pedro Almeida for his well presented design because it felt like a contemporary plug-in electric vehicle. Some great use of two tone coloring helped to give the vehicle a dynamic aesthetic around the spatted wheels to make it feel like a floating vehicle rather than a heavy good truck. An attractive entry, with good surfacing. We look forward to more from Pedro.
Kamil Ahmed, obviously a big fan of the Transformer movie from the look of the Autobot logo on the side of the design, submitted an entry that the judges agreed was definitely a commendable effort. The use of LCD screens and other objects that use electricity gave the design relevance in relation to the keyword. Great to see him enter more than one theme.
The entry from Abhishek had something of a Jetsons (for those old enough to know what that is) feeling to it. An old fashioned kind of futuristic appeal. The judges also thought the design had a strong product design feeling to it, and noted that it was a very new kind of aesthetic for a truck, and one that moved on from the usual truck styling cues.
For those who may be finding out about the competition for the first time and are considering joining in. Please remember though to read up on the submission guidelines that can be seen below. And as always good luck, and enjoy the sketching!
Submission Guidelines
Submitting your entries in time is very important. No entry submitted after the set deadline dates can be considered for a prize! Your submission must follow these simple rules.
A. Each entry must be submitted using a single image of dimensions 2000px by 1200px. This single image must contain the following
B. Each entry must contain a side view of your design sketched over the attached vehicle package.
C. Each entry must contain a view of your own choice of your design. This is of course the key view. This is the one where you are free to show your design as you wish. A front three quarter view will probably be the safest choice, but its up to you.
D. The keyword your design is based around.
E. Your entries must be posted to the CarDesign facebook page newsfeed before the deadline each relevant week. The exact dates and keywords will be posted on the CarDesign facebook page.
Downloadable Package Drawing
Vehicle package PDF - DOWNLOAD HERE or visit CarDesign facebook page and find it there
The PDF image contains a choice of two simple side view package drawings. Each drawing shows the mechanical elements that your design must include. These mechanical elements are fixed and should not be moved. The package drawings also define the maximum size boundaries of your design which you must not go outside of. You are free to choose which of the package drawings you wish to use.
Prizes
Weekly Prizes
- A copy of Learning Curves.
- A Sketch-a-Day T-Shirt
- Entry into the competition final with the possibility of winning the Grand Prize
Grand Prize
- Author signed copy of Learning Curves,
- Wacom Intuos Pro
- Portfolio review by Kristofer Hansen (Head of Design, Scania AB)
Judges
Kristofer Hansen - Head of Design, Scania Trucks AB
Shaun A Hutchinson - Editor of CarDesign page
Allan Macdonald - Editor of DesignerTechniques, Author of Learning Curves
Klara Sjölen - Author of Learning Curves, Author of Design Sketching
So, head over to CarDesign page on Facebook to find out what the current keyword is, sharpen your sketching pencils and get creative!
DesignerTechniques is not responsible for the content of external internet sites.
Sponsored by www.designsketching.com
In collaboration with, CarDesign page and Sketch-A-Day
Just as we had hoped, the keyword Electric seemed to offer to a whole range of possible design routes. The range of ideas we had to evaluate and choose between kept the judges very busy this week. We were also pleased to notice that more of the entrants really start to get to grips with the truck aesthetics, whilst managing to remain perfectly within package. As mentioned though, this has made the judging difficult, and this week we had a lot of discussions over two designs in particular. Both had taken completely different routes to the ultimate objective, capturing the emotion of the word electric. As is the way of these things however, a winner does have to be chosen, and choose we did. So, congratulations go to Finn Yonkers.
The goal of the design brief was to ask the designers to try to capture the feeling and emotion of the week’s given keyword. Whether the designer actually achieves this is of course open to a lot of interpretation! So, as judges, one of the ways we try to understand if a design has achieved this is to ask someone who is completely unfamiliar with the design brief to look at the entry and describe it. What does it make them feel? What does it remind them of? If the answer to these questions zero in around our keyword, then we know we are onto a possible winner. It was this process that helped settle us on choosing the design from Finn. When discussing his work, time and again the words energy and electric came up. One of the judges viewing the work actually described how they could almost hear the design crackle and pop. The judges simply felt that Finn’s design captured the aesthetics and emotion of the keyword extremely well. With fragmented panels and gaps that resembled lightening flashed Finn’s design seemed to literally looked like it was ‘made from pure electrical energy’ commented one judge. Overall we thought that this was an excellent presentation and the potential that Finn showed in his ‘liquid’ keyword submission was realized in this submission.
The first of our commended designers, Martin Engberg, came very close to taking the top spot in this ‘Electric’ theme of the competition. The judges felt that this design interpreted the feeling of an electric object very well by taking inspiration from an electrical cooling device. However, one telling comment was "it looks like it is made from conventional stuff where as the winning design looked like it is actually made of pure electrical energy". But with that said it was a very close call that evoked heavy conversation as the judges sought the opinions of other professional designers. So we’d like to congratulate Martin as the top commended designer in this theme of the competition, a great presentation and a brilliant idea, well done. We look forward to seeing much more from Martin in the continuing weeks.
Stoianov Sebastian was commended for his creativity and awesome presentation in this week’s Electric theme. The judges thought his use of a shaver to influence the shape of the truck was good. From the turbine intakes, to the highly original look of the front end of the truck we thought that this design was without a doubt worth a commendation. The judges also wanted to again congratulate Sebastian on his impressive sketch and illustration skills. All that is required for a top spot placement is just for his designs to "click" just right with one of the keywords.
Konrad Cholewka’s entry looked to be influenced by the recent movie remake about the electronic world of Tron , taking cues such as the light bars and augmenting them onto his design. This futuristic entry was commended for making use of relevant contemporary cultural ‘things’ to communicate the keyword Electric. As a piece of automotive sculpture it worked well. The floating cab, suspended on “wings” reaching down in to the chassis impressed the truck designer judges. It was felt however, that although the design should be commended, it simply borrowed too heavily from the Tron aesthetic to be considered for the week’s top spot.
Bryan Day's military looking truck was an interesting entry. The side view and the key-view didn’t match, implying that the design still required further development to resolve it into a single design. However the judges liked the shapes at the front of the design, where like some other entries, a conventional air intake was replaced with a form that illuminated, also suggesting an electric power source behind the badge. Some nice conceptual thoughts were evident here, but perhaps just a little more refinement of the themes was needed.
The inspiration that Tobias chose to help influence his electric themed design was well chosen. The circuit board aesthetic is instantly recognizable as "electrical", and one that offers a lot of design possibilities. The judges wanted to commend Tobias on an interesting design, but wanted to say that they felt that this was an idea that could have been taken much further. The circuit board has a wealth of interesting patterns, shapes and aesthetic cues that could have been used. In the final design however, the circuitry graphics felt slightly tacked on.
Hermann Seitz’s design reminded the judges of a mean looking machine. With no traditional air intake for cooling of a combustion engine this design like it is powered by electric. The character of the design also slightly resembled a humanoid or robot, so we look forward to Hermann’s entry to the up and coming ‘Humanoid’ keyword. Some great sketch work here from Hermann, over all a well presented entry.
The judges commended Pedro Almeida for his well presented design because it felt like a contemporary plug-in electric vehicle. Some great use of two tone coloring helped to give the vehicle a dynamic aesthetic around the spatted wheels to make it feel like a floating vehicle rather than a heavy good truck. An attractive entry, with good surfacing. We look forward to more from Pedro.
Kamil Ahmed, obviously a big fan of the Transformer movie from the look of the Autobot logo on the side of the design, submitted an entry that the judges agreed was definitely a commendable effort. The use of LCD screens and other objects that use electricity gave the design relevance in relation to the keyword. Great to see him enter more than one theme.
The entry from Abhishek had something of a Jetsons (for those old enough to know what that is) feeling to it. An old fashioned kind of futuristic appeal. The judges also thought the design had a strong product design feeling to it, and noted that it was a very new kind of aesthetic for a truck, and one that moved on from the usual truck styling cues.
For those who may be finding out about the competition for the first time and are considering joining in. Please remember though to read up on the submission guidelines that can be seen below. And as always good luck, and enjoy the sketching!
Submission Guidelines
Submitting your entries in time is very important. No entry submitted after the set deadline dates can be considered for a prize! Your submission must follow these simple rules.
A. Each entry must be submitted using a single image of dimensions 2000px by 1200px. This single image must contain the following
B. Each entry must contain a side view of your design sketched over the attached vehicle package.
C. Each entry must contain a view of your own choice of your design. This is of course the key view. This is the one where you are free to show your design as you wish. A front three quarter view will probably be the safest choice, but its up to you.
D. The keyword your design is based around.
E. Your entries must be posted to the CarDesign facebook page newsfeed before the deadline each relevant week. The exact dates and keywords will be posted on the CarDesign facebook page.
Downloadable Package Drawing
Vehicle package PDF - DOWNLOAD HERE or visit CarDesign facebook page and find it there
The PDF image contains a choice of two simple side view package drawings. Each drawing shows the mechanical elements that your design must include. These mechanical elements are fixed and should not be moved. The package drawings also define the maximum size boundaries of your design which you must not go outside of. You are free to choose which of the package drawings you wish to use.
Prizes
Weekly Prizes
- A copy of Learning Curves.
- A Sketch-a-Day T-Shirt
- Entry into the competition final with the possibility of winning the Grand Prize
Grand Prize
- Author signed copy of Learning Curves,
- Wacom Intuos Pro
- Portfolio review by Kristofer Hansen (Head of Design, Scania AB)
Judges
Kristofer Hansen - Head of Design, Scania Trucks AB
Shaun A Hutchinson - Editor of CarDesign page
Allan Macdonald - Editor of DesignerTechniques, Author of Learning Curves
Klara Sjölen - Author of Learning Curves, Author of Design Sketching
So, head over to CarDesign page on Facebook to find out what the current keyword is, sharpen your sketching pencils and get creative!
DesignerTechniques is not responsible for the content of external internet sites.
page last updated;
2014-06-15
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