Competition 03 winners

THIRD PRIZE Silingov Vitaliy
Click on the first image to see the complete entry

The design from Silingov was another design that had the potential to finish in first. His final design was considered by many of the judges to be the most successful at transferring the aesthetics from brand to truck.

Whilst not fully refined as an aesthetic, and perhaps not to everybody's taste, the judges felt his final design to be a very successful translation of the Roces brand aesthetic. Silingovs presentation also displayed his strong skills at both sketching, and 3D modelling. Ultimately however most of the judges agreed that his concept was very much style, with nothing shown in the way of function.

His presentation displayed no package work to justify the form and functions. Without this, the judges were left to only guess at the possible innovative functions and technology which such a futuristic aesthetic could contain. It was pointed out that a combination between Silingovs aesthetic work, and Nicholases (second place) functional sensibility would have created a truly outstanding design. As it is however, the styling was all we had to judge, and truck design requires more than this.

Besides this problem though, the presentation, as with the others, was professional and clear. The use of emotive images in the presentation really helping to sell the aesthetic. His development sketches were also expressive and interesting.

All of the judges wish you well in your future design career, and hope that the prize (a feature in Commercial Motor magazine and a signed soft back copy of Design Sketching) helps you on your journey.

Congratulations to Silingov Vitaliy!

Of course although we had to choose only three winners, there was a lot of other very interesting and creative work submitted. Our intention is to show some of our other favourite ideas in future articles. Until then however, again, congratulations to our three winners!

We would also like to hear what ideas you may have for future competition briefs. So if you have a good idea, then please be sure to send it to,

suggestions@designertechniques.com