Competition 01 winners

COMPETITION 01 WINNERS

Our first competition was a lot of fun, and a big success. The entrants were many, and showed a good standard of work. As our first competition we were actually very pleased by the number of people who took the time to enter. It has certainly encouraged us to run another competition in the future! For this competition however we just want to say the judging was difficult but fun, and a very big thank you to all who entered!

The purpose of the brief was to demonstrate that the design process itself is as important as the final result. As a practicing designer (and indeed as somebody hoping to get into design school) you must demonstrate that you can think quickly and broadly. Long before any vehicle design makes production the designers will have experimented with, and explored many hundreds of options and variations on the theme. This allows the design director to take control and steer the design vision in his or her chosen direction. The main judges, who were myself (Allan Macdonald) and Wayne Westerman, a designer for SAAB, as well as many of our colleagues, were asked to keep this element of the brief in mind. The brief required that we pay as much attention to the process each applicant had used, as well as the results achieved. The winners were also chosen because elements of their work were felt to serve as good examples of how to put a project together.

We really should emphasise however that the judging was VERY VERY difficult, as there were many interesting ideas and thoughts in nearly all the work. The judging took more than a few hours...but...a winner had to be chosen.

So without any more introduction, please continue, and read the comments from the judges for each of the winners.

Once again, many thanks to all of you who entered, and we hope you will all take the time to enter our future competitions.

WEBSITE CREATOR AND EDITOR, Allan Macdonald