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H-Point sample image
H-Point sample image
H-Point front cover
H-POINT book review
Curb Industries

It can be easy to forget sometimes, but the world of car design is much more than just pretty pictures. Even the most uncompromising of million dollar sports cars have to fit human beings inside. Vehicle packaging and its effect on the vehicles function, as well as appearance, is therefore very important, but unfortunately a subject that can be easily overlooked. Especially in the quest for "pretty" designs and renderings. This is where H-Point comes in.

H-Point has been written by Stuart Macey and Geoff Wardle with the goal of educating and inspiring student designers (and practising designers) with information on how to use vehicle packaging to create an attractive, but useable design. The two authors themselves are indeed very knowledgeable in this field.

Stuart has a background in cars that has included working as an engineer for companies such as Porsche, Volvo, Honda, Renault, Kia, Opel, Mazda, Ford and more... as well as leading the development of a Vehicle Architecture course for the Art Center College of Design Pasadena. Stuart now has the enviable position as Chief engineer for Ken Okuyama Design in Southern California.

Geoff also has a long and distinguished career in automotive design, having worked as a designer for Chrysler, Peugeot, Saab and Ford amongst others, before taking the position of Chair of Transportation Design at Art Center Europe. He is presently the Director of Advanced Mobility Research at Art Center Pasadena.

So... the authors know what they are talking about! What about the book?

Basically the book is a step by step walk through of virtually every aspect of packaging a motor vehicle, but importantly written from a designers point of view.

It begins with a very important look at the history of vehicle packaging. This gives an interesting insight into the effect that vehicle packaging, and therefore vehicle proportion, have on the design feeling of a vehicle. From there you are guided through how to approach the task of packaging your own vehicle designs, before finally moving into detailed study of all the different elements that must come together inside a vehicle.

Much of the information is presented in picture form, which of course us designers feel much more comfortable with, and the book does a very good job of putting forward why packaging is key to creating a well proportioned vehicle. Our one small wish for the book is that it had a splash more colour, as it is mostly black and white (that may just be us though).

So what do we think overall? Simply put, if you are serious about building a career in automotive design then this is a book not to miss. The book is full of information that will help you create proper "design" projects for your folio! Even for those who already have their career in vehicle design, the book should prove a useful point of inspiration and reference.

To find out more, and to order your own copy then visit, Curb Industries

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page last updated; 2014-06-15
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